Pricing Mistakes of The Rookies

Pricing Your Widget _ Greater Profits

When you sell a product online, the price of the product is among the most important factors that determines how much money you are able to make!  But rookie businesses often make the mistake of  pricing their products wrong.  This article discusses some of the factors you need to consider while pricing your product.
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Why Customers Leave – And How to Prevent It


Here is an awesome post by Lincoln Murphy from Sixteen Ventures regarding the difference between “happy” customers and “successful” customers.

Read it till the end.  Don’t miss out the comments.

Also check out this post on the subject on this blog…

How to Not Drive Away Your Customers

Your’s in Greater Profits Every Day,


Pricing Pages That Sell – Features of a Successful Pricing page

In this third installment in the series about required Ecommerce website features, we are talking about the pricing page. Pricing pages are key to conversion. Designing the right pricing page increases checkout and ultimately Profits.

Pricing Page Optimization - Greater Profits Media

Continue reading Pricing Pages That Sell – Features of a Successful Pricing page

Explode Your Business – February Meetup 2/15/2015

Hi Exploders,

Our startup meetup for February is slated for February 15 2015. Please note the venue below.

What: Explode Your Business – From Startup to 10 crores

Where : Cafe Coffee Day, Golibar Road, Santacruz East, Mumbai

When : 4.00 pm. Sunday February 15 2015

For more details, please sign up at

Thank you,
Deep Janardhanan

Better User Experience Through Reliable Site Architecture

Site  Architecture refers to how  you have positioned your pages for Search Engines or people to find.  This also talks about how easy it is for a user to find the page by clicking links on the page. The better your architecture, the easier it is for people to get to your money pages faster.  So what kind of architecture works best for your site?

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How to have a Successful Ecommerce Website – Home Page

Amazon.In Header -
The AboveTheFold view from Amazon.In

At the root of any successful eCommerce business is a powerful, attractive and performing eCommerce Web site. With a lot of new interest in eCommerce, many start-ups are entering the fray – offering everything from services to products to abstract purchases over the net.

I’ve been fielding a lot of the questions recently about requirements for eCommerce websites. This article deals with the Home Page and some of the features on it. Continue reading How to have a Successful Ecommerce Website – Home Page

The 3 Basic Tenets of Marketing

No matter what business you are in , no matter what part of the world you are in or what your target market is, there are 3 undeniable rules of marketing. They deal with how your business achieves growth organically.

So, here are the few simple Marketing Rules.

Rule 1: There are only 3 ways to grow your business.
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Building a Colossal Email List for Beginner Marketers

Getting started with Email List Building

Email Marketing still remains one of the most cost-effective ways of growing your business. This is because in spite of all other means of communication and various channels now available, most of us are still using emails – and they are the cheapest to send out and consume. And as long as our emails escape the spam filter, these are being read.

But before you have a successful email marketing campaign, you need to build an email list. A targeted, laser focused list is truly worth its weight in gold. So how do we go about building an email list?  Listed below are a few of the options available to a start up marketer…
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Where will you be in 2016?


Happy New Year 2015 to you!

Greater Profits Media Happy New Year

Its a brand new year – and we have brand new hopes and aspirations. We also have brand new goals for our careers and our businesses this year.

I wish you the  Almighty’s blessings – and every luck in your endeavors !

As the old saying goes, God helps those who help themselves.

The only question is ‘Are you willing to help yourselves?’

Are you willing to do what it takes to really grow your business?

Are you capable of overcoming the fear that is holding you back?

Or the lack of knowledge?

Or the apparent lack of time?

Tweet: Where there is a will, there is a way - to generate #GreaterProfits from your business.Where there is a will, there is a way.

Cliched?  —— You bet.

But very much true.

I want you to realize that – No matter what your hurdle, there is always a way! All your hurdles can be overcome – with the right kind of knowledge and the right kind of advice ; at the right time.

Let me get to the crux of this message.

Here is what  I want to impress upon you ! With the right tools and the right knowledge, there is nothing that you cannot do in business.

You just have to have faith in yourselves !

If you do, all your problems can be solved.

And the willingness to work your butt off!

It may take resources that you don’t know where to get from; but rest assured, when you face the problem, you will also find the solution.

You must remember that only those who got started – ever finished as successful business-people.  Those that got scared before they started, stayed scared lifelong.

So let me ask you this question! Where will you be in 2016?

Will you be successful businessmen earning tons of money from your business ?


Will you still be sitting scared because you foresee so many potential problems?

You may want to get started along the path of entrepreneurship. Or you may already have a business; but not happy with your growth.

Either way, Come and Join us. Whatever you situation or problem, we can together find a solution!


I’ve put together a  like-minded group of entrepreneurs seeking to share and learn from each other and growing our businesses along the way.

And it’s Free!

We realized that the more we try to help others with their business, the more we grow. The more we are willing to share, the more help we receive.

And there is no better place to share and to receive than our Explode Your Business meetup group. Click this link to join and then , come to our next meetup and see for yourselves.

If you are in Mumbai, our next meetup is on January 10 2015 at Candies, Pali Hill, Bandra West at 4.00 pm.

If you are not in Mumbai, there are entrepreneur self-help groups all over the world. Take advantage of them and grow your business.

Hope to see you there,

Deep Janardhanan,

PS. If you know someone who can benefit from what we do, please do the kind thing. Forward this URL to them.

As always, we like to know what you think.Express yourselves in the comments below.

12 Things to Do On Christmas Day for #GreaterProfits Christmas Day
Hello Dear Entrepreneur,

First of all, let me wish you a Very Merry Christmas.

May you enjoy the day with gratitude for all the good things in your life – especially, family and friends who have stood by you, and loved you when things may not have been going so well!

I hope you are all enjoying this fabulous day – and spending time with your families.

At the same time, there are a few things I have learnt from the masters and practiced over the past few years – and I wish to share with you. Imbibing some of these ideas are bound to make you more successful and less stressed-out about your daily business life.

Forgive: Today is the day you forgive yourselves for your mistakes of the past year. This is very important for you to move on without any self-doubt of guilt. Learn from your mistakes; but don’t let them weigh you down.

Forget: any embarassing moments or episodes that may have happened in your business or personal life. These things happen – and there isn’t much you can do about them. Laugh at yourselves and move on.

Hug: Hug your family and spend quality time with them. Take them out for a dinner and a movie.

Read: Read some poetry that you enjoy. What you are doing is to let your mind soak in something other than business worries. A different part of your brain is now active compared to the worry zone in your brain.

Solve: Solve a puzzle in the newspaper or online. Again, a different part of your brain becomes active and you will soon be feeling the tingling feeling of freshness come all over you.

Eat: Eat with friends and family. Your emotional brain needs the feeling of peace that comes from sharing a meal with loved ones. Eat your fill.  But not more. After all Christmas day is special. Enjoy the meal and be grateful once more for the sumptuous meal.

Drink: Ok, you know what to do with this one. :)

Sleep: Take a nap. Surprise your brain with some quiet time.

Write Your Goals: This is also the time for you to set goals for the next year. Goals have actual milestones – something you will achieve by a set date. Its a “what” and “a by when”. How is to be answered later, not just now.

It’s also important to write your goal down. When you write it down, its not a whim any more. It is something solid and it exists as an entity. Its now part of this world – and you have to seriously work towards making it come true.

Share: Its not just necessary – but also a good feeling to be charitable. Share what you have in abundance with others who have less. What goes around does always come around. That is an universal law.

Pray: If you are the church going type, then set some time aside for that; if you are not, just find time to kneel and be humble and grateful!

Reward: While buying gifts for others, do not forget to buy something for yourselves. You must reward yourselves for all the hard work this year. And resolve to work harder the coming year…

How do you like this article? Please let me know in the comments below.
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About the Author:

Deep Janardhanan is the Founder and Principal Consultant at XMPLAR Consulting Group (, a small consultancy firm focussed on providing Marketing & Software solutions based in Mumbai, India.

XMPLAR has been developing Business Software, Marketing Campaigns as well as executing other value added projects for his clients since 2009. XMPLAR also provides full scale Content Marketing Services to its clients; among other Business Growth Services.

Helping B2B & B2C Companies Create Greater Profits With Custom Software & Marketing Solutions