schema.org – Markup Language Every Marketer Must Know.
This article has information regarding schema.org the common markup language that is used to give special meanings to different parts of your content.
- Creative works: CreativeWork, Book, Movie, MusicRecording, Recipe, TVSeries…
- Embedded non-text objects: AudioObject, ImageObject, VideoObject
- Place, LocalBusiness, Restaurant…
- Product, Offer, AggregateOffer
- Review, AggregateRating
I came across this awesome ebook from Hubspot, The 60 Second Marketer and Mobilize! It was too good not to send out to you – my dear readers!
Disclaimer: I have NO AFFILIATION with any of the above mentioned entities!
99 Social Media Tools
Enjoy Your Greater Profits!
12 Direct Mail Tests
A reminder of what you can test in your direct mail package. Even if you have a winning package, you should always keep testing; because people get tired of the same thing eventually.
In direct mail, you Never NOT Change The Winning Team!
In addition to optimizing for the major search engines, there is another way you can improve your visibility. Submit your website to all the local search engines! Here is a list of a few local search engines that you might consider.
- City Search
- Urban Spoon and OpenTable (for restaurants)
- Yellow Pages
- Angie’s List
- Express Update USA (formally infoUSA)
- Yahoo Local
- Trip Advisor
- Merchant Circle
- Dex Knows
- Insider Pages
- Shop City
- Judy’s Book
- Yellow Bot
Top 50 US Citation Listings
The idea for this post came from this very funny entry by Paprika Furstenburg about how to pronounce L’Occitane En Provence. Want the answer? View the very funny video that goes with the post!
So, how do you name your business ?
Actually naming a business is so sophisticated that there is an entire industry that does just that. They charge hundreds of thousands or even millions of dollars to come up with a name that is guaranteed to perform; well sort of guaranteed! If you are one of those that have millions just waiting to be doled out, keep clicking.
And if you are not one of those, lets take a crack at it together, shall we?
I’ll try to categorize how we can approach naming a business. This will give you an outline for how to come up with a list of possibilities for a name.
Before we begin, lets list the attributes we’d like our business name to have. Of course , any name you choose will almost never have all the following attributes. The best name therefore, will have most of these attributes.
- It may be catchy eg.rapidfire.com.
- It may be memorable eg. InsuranceCompaniesAreStupid.com.
- It may be repeatable eg.amazon.com, buy.com, geiko.com; (but not blekko.com )
- It refers to the solution to the problem your service solves eg. FixThatPainForever.com
- It must evoke a kindly emotion, nostalgia, longing etc. eg. belindasdownhomecooking.com
- It may describe what your business does for your customer. eg. GordonsJewelers.com
- It must invoke visions of excellence. eg. greatClips.com
- It must create a feeling of satisfaction/happiness eg. Ilovecandystore.com
- It must be easy to spell. This one’s a doozy. Many websites lose business just because they picked a very lengthy name difficult to spell. eg. Encyclopaedia.com
- It may point to your service being a luxury. eg. hoteldeluxeportland.com
- It must have only positive connotations for all your customer groups.
- It may have geographical connotations. eg. richmondMarketing.com
- It may have timely or seasonal meanings. allthingschristmas.com
- It may evoke images of exotic places. eg. L’occitane
- It may refer to a price limit eg. under10grandautos.com.
- It may refer to a relative price factor eg. bargain, cheap, thrifty etc.
- It may use slang/jargon known only to your niche market. eg. asp.net
- It may form a complete word using the domain as well as subdomains. eg. delic.io.us
- It may refer to your industry Eg. automobilemag.com
- It may refer to a hobby/craft or art. Eg. enthusiastsauto.com
- It may be just plain funny sounding. Eg. Google, newegg
- It may use irreverence; hence likeable. Eg. Unruly, Maverick.
- It may use celebrity references. eg. CatsThatLookLikeHitler.com
- It may use adjectives such as great, lovely, amazing,mastery,ultimate etc.
- It may use verbs such as buy, cometo, goto , go, see, own etc.
- It may use suffixes or prefixes such as -matic , -ability etc.
- It must be available as a .com/.net/.biz/.co domain name.
If you see some others that I’ve missed, please comment below. I’ll add them to the list. This list can be used as a checklist for the next time you need to come up with a business name.
About the author:
Deep Janardhanan is an accomplished writer, marketer and copywriter in the Richmond,Va area. He specializes in working with small businesses and professionals to strategically market your business for maximum coverage using a limited budget. You can reach him at firstname.lastname@example.org